AARRR
acquisition
- customer acquisition cost CAC/CPA
- daily new users DNU
- daily one session users DOSU (一次开关算一个session)
activation
- dailyt/weekly/monthly active users
- daily average online time DAOT/AT
retention and churn 保留和流失
- day 1/7/30 churn/retention rate
revenue
- active payment account APA
- average revenue per user ARPU (要大于cost per user才是好的)
- life time value LTV (只要一使用产品这个用户会贡献多少钱)
referral
Daily: 是否存在异常(节日,推广,版本更新,事故),渠道表现
weekly: 关注retention and churn